Marketing Across Cultures Paperback
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Book Type: Business/Computing
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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Description
Store Name: Online Store
Product Condition: Good As New
Condition: Nil
Expiry date: Nil
Warranty date: Nil
PICTURES FOR ILLUSTRATION ONLY. ACTUAL PACKAGING AND PRINT MAY VARY.
Book Type: Business/Computing
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
