Brand Asset Management Driving Profitable Growth Through Your Brands

Name: Brand Asset Management Driving Profitable Growth Through Your Brands
Brand: Cash Converters
SKU: book-brand-asset-management-driving-profitable-g-scott-m-davis-paperback
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Store Name: Online Store
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Book Type: Non Fiction/Business

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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

$2.37

Brand Asset Management Driving Profitable Growth Through Your Brands—

$2.37

Brand Asset Management Driving Profitable Growth Through Your Brands—

$2.37

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Store Name: Online Store
Product Condition: Good As New
Condition: Nil
Expiry date: Nil
Warranty date: Nil

Book Type: Non Fiction/Business

Product Description

Brand Asset Management Driving Profitable Growth Through Your Brands

Product Information

Shipping & Returns

Description

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